Frst is a french VC firm that invests exclusively in the most audacious seed stage founders. With their unrivalled formula, Frst get behind them before anyone else.
Frst needed a distinctive brand that could set them apart from a lot
of companies all essentially providing the same service.
The challenge was to identify and communicate
an idea of substance that would truly
resonate with the most promising founders.
We delivered: Brand Positioning | Content Strategy | Visual Identity | Website
STRATEGIC BRAND IDEA
We focused in on the concept of the ‘first
believer’ and the critical transformative role
they play. It is the first believer that unlocks the
leader’s true potential through channeling early
audacity into something that, eventually,
we will all want to get behind.
This idea neatly captured Frst’s ability to make
decisions independent of received wisdom
and commit unequivocally to the founders
they truly believe in.
The identity is built around a fresh and distinctive colour palette paired
with a dynamic logo mark, informed by the semi-circle and a typeface
that subtly references coding. A cutting edge tech startup look and feel
is complimented by a simple geometric illustration that perfectly
represents the first believers concept.
“We have been strongly impressed by the team commitment
to deeply understand who we are and to translate it into a vibrant
and audacious identity. We are 100% happy with the result,
and look forward working again with you.”